Profile PictureCarolyn Holzman

Carolyn Holzman is a highly respected figure in the SEO industry, renowned for her expertise in Google indexing and forensic SEO. Carolyn is President of American Way Media, LLC, a digital marketing consultancy. She is the creator of a 3-week Forensic SEO live training course, which provides in-depth education and training on forensic SEO analysis. She is brain on the longest running continuous SEO testing project and shares daily reports on Crawl or No Crawl via Substack. She also serves as host of “Confessions of an SEO”, a “short-form podcast covering seo subjects in a relatable (and often funny) way that seasoned SEOs will appreciate”, recommended as a “must listen” by Semrush in its list of the top 10 SEO podcasts. Later in 2024 she is launching an industry group to explore and research various Google Systems which will serve as continuing education for search professionals.

Decoding Google's Helpful Content System


The Canonical is Broken